Dana Arnett
Street Art/Grunge style
Working with Converse, Arnett created a design for the classic shoe through bringing its most famous era through, the 90s. At the time where the fashion was trash, everything was done simple and to the point, even the music.
The handwritten font, the recycled looking paper, mixed media and monochromatic colour palatte all reflect the classic era where it all began.
The crisp, clean edges and photo of the modern metro sexual man represents where Converse invision to go. While they like to keep their classic grunge feel, Arnett shows their versatility towards todays market and style. By doing this Arnett has successfully demonstrated to the audience that even with todays fashion that the classic style shoe will appropriate with your outfit.
http://ker-fuff-le.blogspot.com.au/2012/05/agideas-20012-day-1.html
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